The MBA in Digital Marketing is a graduate degree program designed to prepare students in the theories and practices of the modern business world as they gain expertise in leadership roles in Digital Marketing.
This program allows the students to master managerial skills necessary to be effective in an environment with continuous evolution. It helps them become effective decision makers and managers in a digital world that is increasingly affected by globalization, technology and ethical challenges.
With a broad comprehensive view of the total business, it is designed for professionals who possess critical managerial competencies. It includes a research component in the specific to Digital Marketing
What you’ll learn
Upon successful completion of all program and concentration requirements students will be able to:
- Plan, direct, or coordinate marketing policies and programs.
- Determine the demand of products and services offered by a firm and its competitors, and identify potential customers.
- Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied.
- Monitor trends that indicate need for new products and services.
- Identify, develop, or evaluate market strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate financial aspects of product development, such as budgets, expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Concentration in Digital Marketing
(45 Graduate Level Semester Credit Hours – Estimated Completion Time: 24 months)
|ourse Number||Course Name||Credit Hours|
|MBA 510||Leadership and Organizational Behavior||3.0 credit hours|
|MBA 521||International Strategic Management||3.0 credit hours|
|MBA 533||Human Capital Management||3.0 credit hours|
|MBA 550||Economic Analysis & Business Decisions||3.0 credit hours|
|MBA 561||Business Law||3.0 credit hours|
|MBA 621||Business Analytics (Data Mining)||3.0 credit hours|
|MBA 675||IT and Business Transformation (ITBT)||3.0 credit hours|
|MBA 681||Markets and Consumers-based Management||3.0 credit hours|
|MBA 695||Finances for Executives||3.0 credit hours|
|MBA 699||Accounting for Management Planning & Control||3.0 credit hours|
|MBA 705||Entrepreneurship Business Project||3.0 credit hours|
|MBA 710||Capstone Field Project||3.0 credit hours|
|MAR 600||Social Media Marketing: Google Facebook, Instagram and YouTube||3.0 credit hours|
|MAR 620||The Value of Content: Monetizing your Content||3.0 credit hours|
|MAR 640||Measuring your Performance: ROI for Social Media||3.0 credit hours|
- Must be 18 years or older or have written permission from a parent or legal guardian.
- Complete in-person interview.
- Provide a copy of high school diploma, or high school transcript, or GED, or similar document if applicant completed secondary education in another country. Documents from non-English speaking countries must be translated into English and evaluated by an approved educational evaluator service attesting that the degree/or credits earned are equivalent to a degree/credits earned at a regionally accredited institution of higher education in the United States. Applicants will not be required to provide proof of high school graduation when they provide the following:
- Verification (official transcripts) of college credits or an earned degree from an accredited institution recognized by the United States Department of Education;
- If documents are from another country: An evaluation of an official transcript by an approved educational evaluator service attesting that the degree/or credits earned are equivalent to a degree/credits earned at a regionally accredited institution of higher education in the United States.
- Provide official transcript from other licensed or approved postsecondary schools if seeking transfer credit. Documents from non-English speaking countries must be translated into English and evaluated by an approved educational evaluator service attesting that the degree/or credits earned are equivalent to a degree/credits earned at a regionally accredited institution of higher education in the United States. Acceptable postsecondary institutions of education include:
- a) Institutions accredited by an accrediting agency recognized by the U.S. Department of Education or the Council for Higher Education Accreditation, or
- b) Institutions recognized by the Department / Ministry of Education of the country where the institution is in operation.
- Programs are taught in English or Spanish. Class starts vary depending upon the language of instruction.
- All International students must have earned the following score on
the Test of English as a Foreign Language (TOEFL): Paper Based – 500; Computer Based (CBT) – 173.
- The TOEFL is not required for applicants who:
- Have graduated from a college or university in the United States accredited in a manner accepted by Atlantis University.
- Are from one of the following countries: Australia, Bahamas, Barbados, Belize, Canada, Dominica, Ghana, Guyana, Ireland, Jamaica, Liberia, New Zealand, Sierre Leone, South Africa, Tobago, Trinidad, United Kingdom, United States or Zimbabwe
TOEFL Waivers: Atlantis University will consider, on a case-by-case basis, waiver requests from applicants who fall into at least one of the following categories:
- The applicant has completed, with a minimum grade point average of 2.0, at least one year full-time study at a recognized secondary school, college or university whose primary language of instruction is English,
- The applicant has completed a high level of intensive English study,
- The applicant has proof of earning a passing score on an English Proficiency Exam
- The applicant has three years residency in the US, working in an establishment where all activities are conducted in English
- In addition, all applicants must complete the English Placement Test provided by Atlantis University with a grade of A or B. Otherwise, applicants will have to complete an English course to improve their English proficiency.
- Official transcripts and any other documentation must be forwarded to the University by the granting institution
Effective Fall 2018
Aligned with the University’s Mission to prepare career-minded individuals through quality education, the University reviews and updates its curriculum on an ongoing basis ensuring its academic programs remain up-to-date, respond to the needs of current industry and employment trends, and prepare graduates with the required competencies and skills to remain competitive.
Therefore, and to ensure that students possess the skills to conduct effective discourse, research, and research writing to be successful in their academic programs, effective Fall 2018, all Graduate Students must have completed a Graduate-level Research and Writing Course as a pre-requisite before advancing into any 700-level courses within their graduate degree programs at Atlantis University. The course is not a requisite for Graduation, but it is a pre-requisite for the upper level courses.
Basic proficiency in English is a necessary prerequisite for successful completion of this course. The course is not intended to teach English; instead, it is designed to introduce graduate students to rhetorical and compositional concepts, skills, and practices.
All students from the Class of 2019 must successfully complete all pre-requisite courses before advancing into 700-level graduate courses. In addition, effective Fall 2018, graduate students who have successfully completed less than 21 credits of their academic program must complete the Graduate Research and Writing course. All other students currently attending a graduate degree at the start of Fall 2018, and with more than 21 credits completed, should visit the Registrar Office to find out if this requirement for upper-level courses applies to them.
Although 500 and 600 level courses are prerequisites before 700-level courses can be taken in a graduate degree program, if prior to the Fall 2018, a student was granted approval to take a 700-level course before the completion of all prerequisites, the student can still opt to benefit from taking the Research and Writing course. Students from the Class of 2018 who have not yet completed graduation requirements at the beginning of the Fall 2018 semester, may still opt to benefit from the course. Finally, Graduate students who completed the program requirements prior to Fall 2018 may not enroll in the Research and Writing Course as part of their program.