The MBA in Digital Marketing is a graduate degree program designed to prepare students in the theories and practices of the modern business world as they gain expertise in leadership roles in Digital Marketing.
This program allows the students to master managerial skills necessary to be effective in an environment with continuous evolution. It helps them become effective decision makers and managers in a digital world that is increasingly affected by globalization, technology and ethical challenges.
With a broad comprehensive view of the total business, it is designed for professionals who possess critical managerial competencies. It includes a research component in the specific to Digital Marketing
Concentrations: MBA in Digital Marketing
|MAR 600||Social Media Marketing: Google Facebook, Instagram and YouTube||3.0 credit hours|
|MAR 620||The Value of Content: Monetizing your Content||3.0 credit hours|
|MAR 640||Measuring your Performance: ROI for Social Media||3.0 credit hours|
The option of selecting a concentration allows students to develop specialized skills in a particular field. It increases our skill set and provide in-depth understanding in a given subject.
12 Core Courses + 3 Concentration Courses